Sometimes a picture can say a thousand words, other times a picture doesn't need to say anything at all. Pictures can convey meaning, purpose, or even an idea, and when coupled with the right words they can send a message. "The Anti-Drug Media Campaign" used vivid, sometimes seemingly contradictory pictures in their anti-drug campaign coupled with just a few sentences to convey a message to the youth of America. Each of these pictures were tied to a theme, "courage the anti-drug", "regret the anti-drug" and "I am the anti-drug".
Each of these themes has a different appeal. The "Courage" poster shows a stereotyped couple, "urban clothes", setting and attitude gives the impression that these kids are from the streets. We are given a small handwritten text box up at the top of the picture full of hypothicals, what if this… what if that… These all stem from the action of the girl confronting her boyfriend about his drug use. This appeal showcases that despite stereotypes and seemingly negative repercussions, you can stand up for yourself, regardless of who you have to confront. This appeal is quite similar to the "I am the anti-drug" posters which show teen stereotypes who have already stood up against the lure of drugs in their own way, despite being labeled or already branded as potential or current drug users. All of the "I am the anti-drug" speak out to people who may feel that they are already defined by their lifestyle or "look". These advertisements say that one doesn't have to live up to the label at all, that being drug free isn't about looks or appeals in any way, shape or form.
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